Dr. Linda Pegram, a pediatric oncologist at Children’s Hospital of the King’s Daughters, and 8-year-old Allison Burr, who is being treated at CHKD for Ewing’s sarcoma, celebrate the proceeds from Farm Fresh supermarkets’ recent Round Up campaign. Allison was one of the CHKD patients who helped with the campaign.

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CHKD receives $300,000 donation from business

Published 6:57pm Wednesday, June 27, 2012

Farm Fresh supermarkets President Gaelo de la Fuente presented a check for $300,000 recently to the childhood cancer program at Children’s Hospital of The King’s Daughters.

The donation resulted largely from Farm Fresh’s Round-Up campaign, which allowed customers to round up their grocery totals to the nearest dollar. The check was presented in CHKD’s outpatient cancer and blood disorders unit, which was built with the help of funds raised and donated by Farm Fresh.

“Thanks to the generosity of our customers and the dedication of our associates during our annual Round Up campaign, I have the honor of presenting CHKD with a check for $300,000,” de la Fuente said. “Over $210,000 was raised in our stores from customers rounding up and through special in-store events; the Farm Fresh Charitable Foundation ‘rounded-up’ the in-store collection total to make today’s total donation possible.”

According to CHKD officials, the Farm Fresh location on North Main Street in Suffolk raised $4,484, and the one on Bridge Road raised $4,491.

Farm Fresh’s long-term commitment to CHKD’s cancer program was praised by CHKD President and CEO Jim Dahling.

“Over the past 12 years, Farm Fresh has donated more than $6.9 million — for CHKD’s cancer program, immeasurably improving the lives of families by allowing children to get world-class cancer care in Hampton Roads, close to their friends and loved ones,” Dahling said.

CHKD follows more than 500 childhood cancer patients from across southeastern Virginia, the Virginia Eastern Shore and northeastern North Carolina. It is the only freestanding, full-service children’s hospital in Virginia and serves the medical and surgical needs of children throughout greater Hampton Roads, the Eastern Shore of Virginia and northeastern North Carolina.

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