It’s not unusual for businesses in Suffolk to hold fundraisers for various charitable organizations that serve the city. Some ask customers to round up their bills so the spare change can be donated; some designate a portion of proceeds during a particular event or on a particular day; some donate or sell at a discount their products for the charitable groups to re-sell, with profits going to the charity; some designate a charity or its beneficiaries to receive products and cash donated by customers.

But one Suffolk franchise joined its sister locations around the country on Wednesday in setting the bar just a bit higher, and they earned a special mention on the Suffolk News-Herald’s front page Thursday for having done so.

Still in its first year of business in town, the Jersey Mike’s Subs franchise in North Suffolk took part in the chain’s annual Month of Giving in March, culminating with Wednesday’s event, during which 100 percent of sales were designated as a donation for the Children’s Hospital of the King’s Daughters. The company’s 10 Hampton Roads locations were hoping to collect $20,000 in sales for the children’s hospital throughout the course of Wednesday’s business.

That’s a whole day of sales taken off the books, a whole day of salaries donated to the cause, a whole day’s worth of electricity, water, food and other costs invested toward the collection of funds to support a hospital that treats children regardless of their families’ ability to pay.

Customers have been invited to contribute to the campaign throughout the month of March, with the company adding the enticement of a coupon for those who have made the donation. That’s the kind of thing many companies do. That kind of charitable fundraising is generous, and it accounts for a large portion of nonprofit contributions by corporations.

Jersey Mike’s effort on Wednesday, however, is another thing entirely. The company sets a high standard for giving, whether at a corporate or a personal level. It’s an example worthy of emulation.