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For Super Bowl LVII, be a team player and remember: “Fans Don’t Let Fans Drive Drunk.”

Those who intend to drink alcohol should plan ahead for a safe and sober ride home. Anyone hosting a party should take care of their guests. Use Drive Safe HR’s 757 Sober Ride (free/reduced fare) powered by Lyft at drivesafehr.org/757soberride.  

Free or reduced fare rides are = offered to would-be alcohol-impaired drivers throughout Hampton Roads for Super Bowl LVII.  Drive Safe Hampton Roads is sponsoring 757 Sober Ride for Super Bowl Sunday from 4 p.m. Sunday, Feb. 12 until 4 a.m. on Monday, Feb. 13.

During the 12-hour period, area residents 21 and older celebrating with alcohol may download the Lyft app to their phones, then enter the 757 Sober Ride code in the app’s “Payment” tab (under the “Add Lyft Pass” option) to receive their no-cost (up to $15) safe transportation home.  DSHR’s 2023 Super Bowl Sunday 757 Sober Ride promo code will be posted at 3 p.m. Sunday, Feb. 12 at drivesafehr.org/757soberride. It can be used only during the above stated period for rides originating from or have a destination within Hampton Roads. The service is subject to Lyft’s Terms of Service and is valid for new and existing Lyft users while supplies last. 

Sponsors of the 2023 757 Sober Ride campaign include the Christopher King Foundation and the Virginia DMV.