5 Common Mistakes to Avoid When Buying Employee Appreciation Cards

Published 8:56 pm Thursday, April 24, 2025

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Choosing the perfect employee appreciation card can feel like a small task, but it’s a key part of showing your team that you truly care. Unfortunately, many people make mistakes in the process, leading to cards that miss the mark or feel less meaningful than intended. This post will highlight five common mistakes to avoid when selecting employee appreciation cards.

1. Not Personalizing the Card

A generic card may feel impersonal and fail to make the employee feel truly appreciated. Personalizing the message shows that you put thought into the card and are acknowledging the employee’s unique contributions. 

 

It doesn’t have to be long, but a few words that mention the specific achievement or effort will make the card much more meaningful. Take the time to add a personal touch to the message, whether it’s handwritten or customized with specific details. 

2. Choosing Cards Without a Clear Message

A card without a strong message can leave the recipient confused or unimpressed. The purpose of the card is to show gratitude and recognition, so the message should be simple and direct. If you are congratulating them on a job well done, celebrating an anniversary, or recognising their project work, make sure the card is clear and thoughtful. o

3. Ignoring the Design and Quality of the Card

A poorly designed or low-quality card may make the employee feel undervalued, as it doesn’t reflect the effort or respect they deserve. It is of the utmost importance to select a card that exudes a sense of professionalism and exhibits the quality of the values that your company upholds. 

 

The design ought to be appropriate for the event, regardless of whether it is a more formal or more casual setting. Quality paper and good printing can also make a difference. 

4. Not Considering Timing

Not considering the right timing can lessen the impact of the card. For example, giving a card too late after the event or achievement may not have the same effect as recognizing the employee at the right moment. 

On the other hand, giving a card too soon might make it feel rushed or insincere. Pay attention to important milestones like birthdays, anniversaries, or significant achievements, and make sure to present the card at an appropriate time to maximize its impact.

5. Choosing Cards That Are Too Expensive or Too Cheap

If a card is too expensive, it may come across as over the top and create an uncomfortable situation for the recipient. On the other hand, a card that’s too cheap can send the message that the employee’s contributions are not valued. 

 

The key is to find a card that reflects the importance of the appreciation while staying within a reasonable budget. A card that is thoughtfully chosen, regardless of price, will show your true appreciation.

Ensure Truly Valued Employees

By avoiding common mistakes, you’ll strengthen your workplace relationships and boost morale. Show your employees that they matter every step of the way!