The Egg Bistro’s Marc Rojas, Doug Stumpf, Pat Perry and Mike Touhey have hatched a plan: offer free breakfasts to anyone who gets a tattoo of the restaurant’s logo.
The Egg Bistro’s Marc Rojas, Doug Stumpf, Pat Perry and Mike Touhey have hatched a plan: offer free breakfasts to anyone who gets a tattoo of the restaurant’s logo.

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Branded for life

Published 7:46pm Thursday, July 11, 2013

Tattoos often result from a few drinks and a brainwave. Likewise did The Egg Bistro’s recent Facebook question: “Would you tattoo our logo on your body in exchange for breakfast for life?”

Doug Stumpf, co-owner of the North Suffolk and Chesapeake restaurants with Mike Touhey, Marc Rojas and Pat Perry, said he posted the query Friday night following a couple of beers and a couple of glasses of wine.

“It just popped into my head,” he said Wednesday, sitting in an office above the kitchen at the Harbour View location, where the business partners had met to iron out the details.

By Thursday afternoon, the post had attracted 53 comments running the gamut of public opinion, from “I have an appointment tomorrow!!!” to “Nope, with my luck they’d go out of business.”

Responses also raised a number of issues that Stumpf, Touhey, Rojas and Perry are considering before potentially putting the offer formally on the table.

Would the tattoo need to be constantly visible on the body? Would priority seating be offered? Would it be a set dollar amount? Would Bloody Marys be included?

The men are inviting interested parties to send them a message via the website: www.theeggbistro.com.

They say they will carefully consider proposals, and likely set specific parameters, such as how many breakfasts, which days and set dollar amounts, on a case-by-case basis.

Following this formula, a Mike Tyson-style forehead tattoo might just keep a man or woman in free breakfasts until their dying day or until the restaurant shuts its doors. Or a boring-but-still-visible location, like the forearm, could attract a month’s worth of weekend breakfasts.

“We want to make sure that whoever gets our tattoo represents the tattoo well,” Stumpf said, adding legal issues — tattoos, after all, can get infected — are another concern.

Stumpf said he got the all-clear from Touhey, his usual sounding board for such plans, before posting the question.

“It’s not a bad-looking logo,” Touhey said. “It’s not like it’s crazy.”

The Egg Bistro also offers $10 gift cards to anyone who puts a bumper sticker with the logo on their car. According to Stumpf, more than 1,500 of them are traveling the nation’s highways, and the tattoo idea has similar potential.

“I have a tattoo that means a lot to me (and) I have a tattoo that means nothing to me,” he said. “I think I had a couple of cocktails before I got that.

“I see people that have tattoos that are absolutely worthless and get nothing out of it. Why not tattoo yourself and get paid for doing it?”

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