Farm Fresh grills up new line of beef

Published 8:11 pm Tuesday, September 1, 2009

Farm Fresh Supermarkets has announced that it will begin carrying the Stockman & Dakota brand of premium USDA Choice Angus beef.

“With our new beef program, we’re positioned to address the growing trend of eating at home by providing customers with fresh, quality cuts of beef and a differentiated in-store experience that gives them the preparation tips, recipes and serving ideas they need to create a restaurant-quality meal at home, for less,” said Ron Dennis, Farm Fresh president and chief operating officer.

“In fact, we’re so confident in the quality of our beef that we’re guaranteeing our products twice. Customers who aren’t satisfied will receive a refund and a free replacement cut of beef.”

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The Stockman & Dakota brand features a comprehensive assortment of beef cuts that meets consumers’ varied preferences and needs. Offerings range from bone-in rib eyes, New York strips, Porterhouse and T-bone steaks to boneless rump and boneless chuck roasts.

The Stockman & Dakota brand offers customers restaurant-quality cuts of beef at reasonable prices. All Stockman & Dakota products are selected from premium USDA Choice Angus beef and then hand-carved to ensure the freshness, tenderness and flavor that consumers demand.

The supermarket chain’s beef trim standards include 1/8-inch trim and a requirement that the best side of the cut is placed down in the package.

As part of Farm Fresh’s new beef program, all stores have a new in-store signs in the meat department that provide easy customer navigation and directions on how to properly prepare and serve beef.

In the meat case, beef cuts will be grouped by cooking method — such as grilling, oven roasting, slow or pan cooking — and all packages will feature a cooking label, making it easy for customers to choose beef products by the cooking method they prefer.

Associates in the meat department can help customers select the right cuts and grades of beef for every cooking method and occasion. They also can provide customers with cooking tips and serving ideas for the full range of beef offerings.

“Research shows that consumers rank quality, freshness and tenderness above other attributes when selecting beef,” Dennis said. “Studies also have found that consumers don’t understand the grading system, the different cuts of beef and how to properly cook beef. Our new beef program helps to address consumer needs not only for quality, value and selection, but also for more beef knowledge and education. With our new beef program, shoppers now have the tools to provide a savory, consistent eating experience at home.”