Fitness business relocates

Published 10:01 pm Friday, July 1, 2011

Ward and Story Parsons, with friends and family, cut the ribbon on their expanded and relocated business, S.W.E.T. Fitness. The business now is located at 143 N. Main St.

Suffolk officials joined business owners Ward and Story Parsons to celebrate the relocation and expansion of their fitness business.

S.W.E.T. Fitness celebrated its re-opening Friday in a 3,400-square-foot space in the renovated Montgomery Lofts building located at 143 N. Main St. in downtown Suffolk.

“This type of energy, enthusiasm and passion is responsible for the ongoing revitalization of downtown Suffolk,” Mayor Linda T. Johnson said. “It is truly exciting to watch new businesses, such as S.W.E.T. Fitness, develop and grow in Suffolk.”

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S.W.E.T. stands for Story and Ward’s Extreme Training. The two began the business in June 2009 by conducting individual personal training classes in their Suffolk home gym.

Their clientele grew so much they decided they needed to relocated to a larger building.

“What sets us apart from every other gym is that we take the time to build real relationships with our clients,” Story Parsons said. “We work with clients every step of the journey, helping with their diet and nutrition, daily struggles and major milestones. Our goal is to help clients learn the cross fitness form of exercise and reach their potential by challenging them during each workout that is tailored to their individual needs.”

For more information, call 515-6914.