Camo diapers donated

Published 8:13 pm Saturday, July 14, 2012

Military families in Hampton Roads soon will be diapering their babies in camouflage, thanks to a donation from a diaper company to a local military relief organization.

Huggies gave 250,000 camouflage-colored Little Movers diapers to the Navy-Marine Corps Relief Society recently. The private, nonprofit organization plans to distribute them to families who apply for emergency assistance from the donation-funded group.

“It’s a great way for us to ensure we’re delivering something very basic and very necessary into the hands of our clients,” said Kathy Nelson, director of the Navy-Marine Corps Relief Society. “We felt we could turn around and give them to families that need them.”


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The organization has four offices in Hampton Roads and three in North Carolina. It provides quick, interest-free loans, disaster assistance, support to elderly military retirees, widows and wounded warriors, financial workshops and more.

Nelson said military families have unique financial challenges in the economic downturn. Military spouses often have more trouble finding employment than the average person, and families often are far away from the support system that extended family provides.

The local donation was part of a national program by Huggies, “Camo for a Cause,” that will distribute five million diapers to every arm of the U.S. military this summer. The diapers will be distributed on behalf of the National Diaper Bank Network, of which Huggies Every Little Bottom is the founding sponsor.

“We couldn’t have done this if it weren’t for the generosity of Kimberly-Clark,” Nelson said, referring to the company that owns the Huggies brand. “We are excited about the ability to serve our military population.”

For more information about the relief society, visit