Ulta Beauty, the newest retail tenant in North Suffolk’s Hampton Roads Crossing, officially opens on Friday.

Although the store has been open since Saturday, city and company officials will celebrate Ulta’s grand opening with a ribbon-cutting ceremony at 10 a.m. The store is located at 1101 University Blvd., in the rapidly developing College Drive corridor.

The 10,000-square-foot store is packed with more than 20,000 beauty, skin and body products, said manager Crystal Cyr. The store also has a hair salon; brow bar; and an esthetician who offers free skincare consultations and specialized treatments to target specific issues, such as crow’s feet or laugh lines.

“We’re thrilled to be a part of Suffolk’s business community,” said Cyr. The Suffolk store is the company’s sixth in Hampton Roads, with others in Chesapeake, Virginia Beach, Newport News and Williamsburg.

To celebrate its Suffolk opening, Ulta will give the first 100 guests on Friday, Saturday and Sunday free “beauty treats” valued from $5 to $100 and the option of 50 percent off of hair or skincare services.

Ulta offers one-stop shopping for skincare, carrying both upscale brands, such as Clinique and Lancôme, and more affordable lines, including Maybelline and Neutrogena.

“I find that most people use a variety of both,” Cyr said. “Everybody likes a deal … but once in a while, you want to splurge.”

The store also carries a plethora of perfumes, traditionally among the company’s most popular items around Mother’s Day, Cyr said.

Each of the store’s associates has received specialized training in skin care and is able to help women find products best suited for their needs, she said.

“We are here to help women be themselves,” Cyr said. “We want to make life easier … and to help women achieve the looks they want.

“When you look good, you feel good … and you know you’re going to have a great day.”

Ulta’s opening is the latest in a string of openings in recent months at Hampton Roads Crossing, including Michaels Arts and Crafts, DSW, Petco and several smaller retailers. Ross, a discount clothing retailer, is scheduled to open in June.