The American Diabetes Association’s Tour de Cure will once again be supported this year by Subway.

Bristy Ball, vice president and director of operations at Magnum Enterprises, owns or oversees operations at eight area Subway restaurants. She said the restaurants will once again be helping out on the day of the event, set for April 29.

“We’re going to be providing the food for the riders and the volunteers,” she said.

Ball and Subway have supported the Tour de Cure locally since about 2011, she said.

“We want to help support them and get the word out and spread awareness,” Ball said. “If it prevents even one person from having trouble with it, we’ve done our part.”

Ball said Subway’s participation in the event also helps to bring attention to healthy options that are available.

“There’s a lot of people out there that don’t realize there are food options they can choose in fast food restaurants like Subway and still be able to go out and enjoy time with the family and things like that.”

The Tour de Cure is a bicycle-ride fundraiser that supports the American Diabetes Association.

The 2017 Hampton Roads Tour de Cure will take place April 29, beginning and ending at King’s Fork High School. The route options are 10, 25, 65 or 100 miles.

There is a $25 registration fee and a $200 fundraising minimum. The fundraising goal is $450,000; so far about $105,000 has been raised.

Visit www.diabetes.org/hamptonroadsvatour for more information about the fundraiser.