Local salon creates experiences
Published 11:02 pm Friday, April 3, 2020
By Glen Mason
After a busy week with kids, family or work, you need a little break. A little luxury.
You can find it in Western Branch at the newly relocated Lusso Salon. Lusso means luxury in Italian.
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“Italy was my mother’s favorite country to travel to,” said proprietress Morgan Chavis. “So I promised myself when I’d go into business, I’d name it in her honor.”
Lusso recently opened its doors to serve the community at 3407 Tyre Neck Road in Portsmouth. The natural hair care and beauty salon distinguishes itself from other hair care salons with pampering, relaxation and a fashionable panache.
Chavis and her team indulge their clients with simple, creative, subtle surprises. It is not a “beauty shop,” they insist. Lusso is a salon, specializing in natural hair care with a similarly natural décor.
It is located in a vibrant business area with a village feel. Young professionals, families and Baby Boomers seek solace there.
Chavis is a professional, well-traveled young executive, virtually a polymath with a pragmatic business sense beyond her years, she said she values customer service and learned early in her childhood that a first-class experience doesn’t have to be expensive.
Chavis remarked that the goal of her staff is to provide a luxury experience for clients simply because every woman deserves it. Lusso not only strives to be a five star salon in Western Branch, but also, Chavis wants to grow the salon to serve the seven cities.
Geared to today’s multi-tasking women, Lusso’s services include silk presses, natural hair, locs, braids, color, cutting, custom wigs, extensions and facial waxing. There are low wait times and healthy hair education. All first-time appointments discounted 10 percent. Children’s appointments are always accepted. For the professional woman and homemakers, Lusso is open seven days a week via appointments. There are evening appointments available after regular work hours. There is a complimentary healthy hair consultation that assesses the client’s hair care needs.
“My business role model has always been my father, Damon Wilson,” said Chavis, a Hampton University alumna with a Bachelor of Science degree in business management. “His career in chemical engineering sales has molded and driven me to excel in the business arena. I grew up watching him accelerate through his career through tenacity and hard work.”
Lusso business motto is “get the experience.”
“My passion for the hair care industry started at a young age for me,” Chavis said. “Similar to many other mothers, my mother struggled with maintaining and styling my hair. I started going to the hair salon regularly as a toddler!
“I loved spending time at the salon and learning new skills from each of the stylists who worked there. I would beg to spend my Saturday afternoons after dance class at the salon sweeping up hair and eventually shampooing clients.”
Simply put, Lusso is an experience, Chavis said.
“We know at Lusso Salon that we must set ourselves apart from the competition by going above and beyond for each and every client,” said Chavis, sounding like she was making a pledge. “We pride ourselves in a salon space that looks like no other in Western Branch, in addition to providing an ultimately luxurious experience.”