5 Secrets to Crafting an Effective Vertical Video Strategy

Published 6:57 am Friday, November 10, 2023

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Popular brands follow all modern tactics to string along with the kaleidoscopic social media world since they know that being in the picture is crucial to getting in the running.

In video marketing, vertical content becomes one of the vital modern tactics to make your business visible and more money, especially on the YouTube platform. 

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If you are new on YouTube or unfamiliar with vertical video strategy, you can read our blog post from beginning to end. Here is an opportunity to figure out why vertical videos are vital and discover five tips to improve your YouTube content

What Is Vertical Video Content Strategy?

A vertical video strategy is used by businesses, individuals, and content creators to share unique and top-notch quality content on YouTube, TikTok, Instagram, and Facebook. These popular social media platforms have special features to keep up with the ever-changing vertical video trend. Facebook and Instagram stories are the best examples of the vertical video marketing strategy.

This modern approach is designed especially for mobile devices like smartphones and tablets. Smartphone users hold their devices mostly vertically and watch videos in that position; thus, it is really important to create vertical video content to attract the attention of Instagram followers and YouTube subscribers and increase engagement rates.

 If you want to make more visible your vertical videos without making an effort, you can try out free trials of YouTube subscribers to boost your fans.

Vertical Video vs. Horizontal Video

Vertical and horizontal content differ; even professional video creators may not know them. Let’s learn and use these two formats per your goals for the popular video-sharing social media platform.

Vertical videos

  • These are shot and displayed in a portrait orientation.
  • They are taller, not wider.
  • The content creators should shoot vertical videos by fitting one or two subjects to the screen space.
  • The vertical format is more user-friendly for mobile phones and tablets.
  • The aspect ratio is 9:16.

Horizontal videos

  • This is a traditional landscape orientation.
  • They are wider, not taller.
  • The landscape video content has more screen space, and a YouTuber can shoot landscapes, groups, or more subjects.
  • Non-vertical video content is more suitable for TVs and computer monitors.
  • The aspect ratio is 16:9 or 4:3.

Why Should You Prefer Vertical Videos for Your Brand?

I can list why creating vertical videos is crucial for your YouTube channel and brand. However, these three are enough to explain the importance of vertical video on social media platforms.

Better for Mobile Users

If your audience is frequently watching videos on mobile devices, vertical orientation is perfect for you. With the rise of vertical video content, users have begun to hold phones vertically more often than usual.

In the good old days, people rotated mobile screens to see the video fully. However, thanks to the modern vertical video strategy, users don’t have to pivot to view YouTube videos. This user-friendly format makes people watch high-quality videos one after another.

The content creators on YouTube begin to shoot vertical video as well as horizontal content because they know users watch it from a mobile screen before accessing a computer.

The Choice of Big Social Media Platforms

After the vertical video strategy has been accepted on various social media channels, it has become prevalent. Popular platforms such as Snapchat, Facebook, and Instagram have embraced this modern feature to attract the attention of social media users. These vertical videos come your way as Instagram Stories, YouTube Shorts, and more.

Now, vertical content has become normal for the social media video marketing industry. People create vertical videos in different formats to get more engagement from mobile phone users. Even now, it is possible to see those on desktops!

Popular Brands Benefit from Vertical Video

 If you are in the social media marketing industry, you know you should pursue all trends and new tactics to survive and promote your business. Big and popular brands do this, of course! They analyze their target audience and create content in different formats according to their consumers’ expectations and view behavior.

Some brands use vertical film trailers to reach mobile phone owners, besides square videos that address computer users. Globally known businesses benefit from vertical ads in their YouTube videos as well as horizontal video ads. The content can vary in both formats because their aspect ratio and the focused subjects differ. Basically, they try to reach a wider audience and sell their products to make more money.

To expand your reach and promote your channel like big brands, you can use portrait mode and shoot vertical videos on the YouTube platform.

5 Hints to Create Efficient Vertical Video Strategy

Suppose you are making vertical video content, but it doesn’t arouse any interest on YouTube. Don’t fret; with our five effective tips, you can shoot flashy videos for your channel.

1.     No Need for High Production Quality

You don’t have to create an amazing large-budget video shot for vertical format. Since using different promotional video types is crucial to stand out among the crowded YouTube community. Having pure play vertical videos with low production quality doesn’t mean that your content is not good enough to be discovered by other users on YouTube. Creating content vertically can benefit people with limited budgets and the newbies on this popular social media platform to gain subscribers and increase engagement metrics.

2.     Pick the Right Vertical Video Dimensions

Pick the correct dimensions for vertical videos is a key factor in boosting your channel because creators want their users to view the content fully and like or share it to reach a wider audience. This type of video can occupy the entire screen of mobile devices.

Here are the exact dimensions for vertical YouTube videos.

  • Final aspect ratio: 9:16
  • Resolution(width x height): 1280p x 720p or 1080p x 1920p

3.     Optimize Vertical Video Content

Today, most people watch Instagram stories, reels, YouTube videos, and shorts without sounds. It can be surprising, but this is the truth. Most probably, you are in an environment where you cannot watch videos with sounds; luckily, most social media platforms have the option to mute content. The YouTubers can add captions to improve user experience and give access to disabled people, as well as utilize YouTube SEO.

4.     Take Advantage of Correct Tools

To turn the screen real estate into a good account, you can benefit from various editing software and tools. With various editing applications, it is possible to arrange video export dimensions perfectly. If you have iOS devices and use programs for editing videos, you can use iMovie, in which you can adjust the dimensions of both horizontal and vertical content. Windows users can utilize the Windows Movie Maker application to add sounds, texts, and filters.

Other options to create fantastic vertical videos:

  • Final Cut Pro X
  • Filmora
  • Kinemaster
  • InShot
  • CapCut

5.     Use Vertical Video Ads

If your videos are vertical, then the chosen ads must fit into this format to protect the integrity of your content. While people scroll down the vertical content, they don’t want to come across the horizontal ads, which ruin the flow of videos. People keep scrolling down the YouTube shorts, TikTok videos, or Instagram Reels, which are mostly vertical and fit into the screen of mobile devices perfectly. Be careful about choosing vertical video ads because one horizontal ad can detract viewers from watching content.

Final Notes: Win the Day with Vertical Video Strategy

If you are open to new ideas and are a newbie on the YouTube platform, you may prefer to create vertical videos with a low budget to attract both mobile and desktop users. You don’t need to have professional equipment or experience in shooting vertical videos. Pick your niche, specify your target audience, and follow new trends on social media platforms.