Food Lion contributes $3.7M to Easter Seals affiliates
Published 10:26 pm Friday, March 29, 2013
Food Lion customers raised $3.7 million during the company’s four-week Shop&Care campaign. The money will be used to help more than 100,000 children and adults with disabilities throughout 11 Easter Seals affiliates in the Southeast.
“We appreciate our customers helping us raise more than $3 million to make an impact in the lives of adults and children who live with disabilities,” said Sherrii Webb, manager of community relations for Food Lion. “Because of our customers’ selfless giving, they can now receive support as they deal with developmental or physical disabilities.”
The four-week program offered customers the opportunity to purchase more than 200 specially-marked Shop&Care products in stores. Customers also made donations in $1 increments at checkout. In addition, associates also hosted various community events.
“Thank you to Food Lion, their customers and the manufacturing community for lighting the runway and helping us create solutions for children and adults with disabilities,” said C.L. Cochran, president and CEO of Easter Seals UCP North Carolina & Virginia. “We are proud to have Food Lion as part of the Easter Seals family. The 22-year partnership has been an integral factor to the growth of services provided by Easter Seals in local communities.”
Since Food Lion first initiated the Shop&Care program 22 years ago, the company has raised more than $36 million for Easter Seals. For 91 years, Easter Seals has offered help and hope to children and adults living with disabilities and to the families who love them.