Dollar General will celebrate the opening of its new location at 6513 Holland Road in Suffolk at 8 a.m. Saturday, with free prizes and special deals.

Additionally, the first 50 shoppers at the store will receive a $10 Dollar General gift card, and the first 200 shoppers will receive a Dollar General tote bag, among other giveaways.

“Dollar General is committed to delivering a pleasant shopping experience that includes a convenient location, a wide assortment of merchandise and great prices on quality products,” said Dan Nieser, Dollar General’s senior vice president of real estate and store development. “We hope our Suffolk customers will continue to enjoy shopping at Dollar General’s new location.”

The company offers a focused selection of national name brands and private brands of food, housewares, seasonal items, cleaning supplies, basic apparel and health/beauty products.

The store’s layout is designed to make shopping simple for customers. Seasonal products are displayed in the center of the store, departments are recognizable with visible signage and coolers are conveniently located at the front of the store.

Traditional Dollar General stores employ approximately six to 10 people, depending on the need. Anyone interested in joining the Dollar General team may visit the Career section at www.dollargeneral.com.

Dollar General is also an ardent supporter of literacy and education. At the cash register of every Dollar General store, customers interested in learning how to read, speak English or get their General Education Diploma can pick up a brochure with a postage-paid reply card that can be mailed in for a referral to a local organization that offers free literacy services.

Since its inception in 1993, the Dollar General Literacy Foundation has awarded more than $74 million in grants to nonprofit organizations, helping more than 4.4 million individuals take their first steps toward literacy or continued education.

For more information about the Dollar General Literacy Foundation and its grant programs, visit www.dgliteracy.com.