Farm Fresh is helping local children battling cancer through its 15th annual Round Up campaign, which encourages customers to contribute to CHKD by rounding up their grocery bill to the nearest dollar.

“Farm Fresh has been an invaluable partner over the years, raising funds to help CHKD provide exceptional care for children battling cancer,” said Jim Dahling, president and CEO of CHKD. “We are grateful for the longstanding commitment by Farm Fresh to help CHKD provide care for the children in our region diagnosed with cancer.”

The fundraiser will take place in local Farm Fresh supermarkets March 15 through April 4. In 2014, Farm Fresh Round Up campaigns contributed $445,000 to CHKD’s cancer program. Over the last 14 years, Farm Fresh has raised nearly $8 million for the CHKD cancer program.

“Farm Fresh is proud to partner with CHKD again this year to help local kids in the fight against childhood cancer,” said Micky Nye, president of Farm Fresh. “The steadfast support of our customers and our associates drives the success of the Round Up campaign each year, and we thank everyone who supports this important effort.”

CHKD follows more than 500 childhood cancer patients from across southeastern Virginia, Virginia’s Eastern Shore and northeastern North Carolina. Approximately 70 local children receive new diagnoses each year.

CHKD’s oncologists can offer patients up-to-the-minute treatment innovations through more than 50 cancer research protocols for everything from bone cancer to brain tumors.