In honor of Hunger Action Month in September, the Feeding America nationwide initiative that asks Americans to take action and fight hunger in their community, Krogers in Hampton Roads are teaming up with The Great American Milk Drive to make it easy for shoppers to donate milk to help kids as they head back to school this fall.

More than 46 million Americans, including 12 million children, are served by Feeding America network food banks each year. Milk is one of the most requested, but least donated, items at food banks. On average, food banks are able to provide less than a gallon of milk per person served year.

Kroger customers can donate at checkout to help deliver milk to a local family facing hunger. All donations collected go directly to Feeding America food banks that service the local community where the donation was made.

“Our customers care deeply about hunger in their local communities, and this initiative will provide our customers with a simple way to provide perishable goods to their communities,”  said Jessica Adelman, Kroger’s group vice president of corporate affairs.

“We are honored to partner with Feeding America for the third year in a row. The ‘Feed a Childhood’ program makes it so simple to give hope by the gallon and provide milk to families in need across the country.”

During the last two years, Kroger shoppers have donated more than 1 million servings of milk to children and families in need. Overall, the national partnership between Feeding America and The Great American Milk Drive has delivered more than 13 million servings of milk since the program began in 2014.

Donations are also collected at BringingHopeToTheTable.com. By entering your zip code, you can ensure that the milk is delivered to a local Feeding America food bank in your very own community.

From Aug. 15, 2016 to April 1, 2017 Kroger and Feeding America are also partnering to fight influenza and hunger. Kroger will donate one meal through the Feeding America network of food banks for every flu shot administered at the Kroger family of pharmacies.