Pam and Brian Mathis didn’t bother calling police Monday when they noticed one of the two gas grills and propane tanks outside Tidewater Motorcycles was missing.

Instead, the owners of the motorcycle shop used their store’s signage to send a not-so-subtle personal message to whoever ripped off the grill. The sign, at 4324 Godwin Blvd., now reads: “Dear Thief. We used that grill to raise money for charities. Sleep well.”

Since 2003, Tidewater Motorcycles has sponsored Tuesday Chili Dog Socials weekly throughout the spring and summer. Besides being a place where bikers and friends can gather during the week, the events are also donation-driven fundraisers that benefit various local charities: Graz’n Acres Therapeutic Riding Center, Special Olympics,

Hampton Roads Bikes Events, Lady Freedom Riders and more.

Until now, Tidewater Motorcycles has never felt the need to lock up their grills or other equipment left outside the store, Pam Mathis said.

Mathis said she doesn’t want the grill back.

“Whoever took it must need it more than we do,” she said. “I hope he (or she) will read the sign, feel remorseful and think twice about stealing stuff the next time.

“I don’t understand why people think it’s OK to just take something; what an ugly, petty thing to do,” she said. “It’s disheartening … when we are trying to do the right thing, to do something good for the community.”

The upside of the theft has been the outpouring of community support experienced by Tidewater Motorcycles, Mathis said.  In recent days, the shop has been bombarded with several calls and Facebook messages from supporters offering to give or loan them a grill.

“People have been amazing … but this is not about getting another grill,” Mathis said. “It’s about principle.”

Mathis estimates the grill was worth about $150.

The shop’s next big event will be on May 6, when Graz’n Acres ends a charity ride at the shop. More than 100 people are expected to attend and there will be a band, plenty of food and other activities.