A good omen for Reed

Published 10:38 pm Saturday, May 17, 2014

At Reed Integration in Harbour View, Becky Reed and Steve Waddell sit either side of a piece of labradorite inside the ROCK — the Results Oriented Center for Knowledge.

At Reed Integration in Harbour View, Becky Reed and Steve Waddell sit either side of a piece of labradorite inside the ROCK — the Results Oriented Center for Knowledge.

New visitors to Reed Integration in Harbour View are often slightly mystified by the colorful rock resting on the boardroom table.

Steve Waddell, the firm’s vice president, says that the labradorite, which is mounted on a wooden base, represents the name Reed’s president and CEO Becky Reed — who also happens to be his wife — coined for their “war room.”

It’s the Results Orientated Center of Knowledge, or ROCK, Waddell said.

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“If you have something you want to discuss with the team, take it to the ROCK,” he said of the room’s purpose.

Waddell ordered the mineral online. “It’s supposed to inspire creativity and winning,” he said. “The rock symbolizes everything that this room is about.”

Considering that Reed Integration was named to the Virginia Chamber of Commerce Fantastic 50 list for the second year running, there may just be something to the rock.

The list honors the commonwealth’s fastest-growing companies, and Reed came in at number 17, the highest ranking achieved by any company in Hampton Roads.

“It’s a big deal for us,” Reed said. “It’s an honor, and it’s something that we put on our website and put on our email signature.”

“We are proud to represent Suffolk, too,” she added.

The designation sends a message to employees, according to Waddell, that their efforts are getting results.

The company almost doubled its revenue in 2013, with “just under $5 million,” Reed said.

Reed Integration provides technical services — systems engineering, project management and functional analysis and the like — to government and commercial clients.

The company recently picked up some work with the Centers for Disease Control and Prevention in Atlanta, Reed said, adding, “We have a lot of things happening on the training side of things.”

The company is also growing its cyber security operations, she said, working with the city of Suffolk “to turn Suffolk into a center of excellence for cyber.”

It has begun subcontracting for the Space and Naval Warfare Systems Command, and hopes to start hiring in Charleston, S.C., in support of that effort, she said. “That will be our first foray into a new state,” she added.

Meanwhile, the company also started subcontracting on a piece of business involving the military’s Joint Staff J7, at the former Joint Forces Command site in Suffolk, where it also will be working with the Information Dominance Force Type Command.

The company has added thee staff members to its Suffolk office in the past six months, Waddell said, and created a “cyber lab” for training, with an array of 23-inch “all-in-one” desktop PCs facing an 80-inch screen on the front wall.

On a more personal level, Waddell said, he and Reed recently moved from Smithfield to North Suffolk.

The rock on the table in the ROCK isn’t the only labradorite at Reed Integration — Waddell recently ordered tiepins made of the mineral for employees.